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Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

- use interactive games to master tough material The most effective aspects of bioenergetics, Gestait therapy, psychomotor therapy, Reichian orgonomy, and many others, are fully detailed, along with a wealth of practical therapeutic techniques. Four parts: the historical and theoretical perspective; the body as the locus of personality assessment; the body as the locus of psychotherapeutic intervention; and personal and ethical considerations. The subjects are extremely interesting and Bruce succeeds in artfully getting to the heart of them. This is why this book is dedicated to Bruce as a songwriter, as a poet of lyrics, some of which represent little masterpieces - even without music. They point beyond themselves by means of powerful imagery. Their ambiguity holds some surprises. The best way to get to know the real Bruce Dickinson probably is to have a beer with him. But he admitted that through his lyrics "you can certainly maybe get an idea of what is going {sic} on with Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage free ebook myself," and that's why all fans of Bruce, and Iron Maiden, should read this book.

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Author: Bryan W. Husted,David Bruce Allen
Number of Pages: 362 pages
Published Date: 04 May 2011
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
ISBN: 9780521149631
Download Link: Click Here
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